Getting featured in those sub-sections did not have as big an impact. Games that were featured there are highlighted in Green. Each bar indicates a different game.Įach genre sub-page also had a smaller featured section. If you chart the number of wishlists earned by each game and highlight the “front-page featured” ones in red, you can see how important that is. Appearing in here is the most important thing. On the front page of the Festival Steam page there is a very prominent section for “Featured” games. However Snowtopia did much better in the Summer despite getting front page featuring in both festivals. In the case of NUTS it was featured in Autumn but not in the Summer festival. As you can see here 2 games did better in Autumn ( NUTS and Neko Ghost Jump) than they did in Fall.
Games that appeared in both festivals did worse the second time (mostly)įive games that I surveyed appeared in both the Summer and Fall festival.
You can also see this if you compare the click-through rate between Summer and Autumn. This indicates that yes there was less traffic in the Autumn Festival, but the traffic that did appear was more interested in wishlisting games. Yes, the Autumn sale drove a lot less traffic, however, the number of wishlists gained were not as low as the number of impressions. One thing you should note if you compare the two charts here of number of impressions vs number of wishlists. If you look just at the top 5 games I surveyed in in the Summer Festival and Compare it to the top 5 games in the Autumn Festival you can similarly see the difference. This chart covers all games in my survey. If I look at the average and median number of impressions, views, and wishlists for all the games I surveyed you can see how many more impressions the Summer Festival drove to games. Schedule a stream for every day of the festival.ĭetailed Findings with explanation The Autumn Festival was less popular than the Summer one.These are good steam pages Marble Age: Remastered and Hostile Mars.
Even if you trick Steam into giving you TONS of exposure, it doesn’t automatically mean you will get TONS of wishlists if your game is not in a genre that most Steam shoppers like.Steam shoppers really like Simulation, Strategy, RPG….Games that had a ton of wishlists before the festival were not picked to be featured while a game as low as 4476 wishlists was included in the featured spot. Getting picked to be a Featured game seems to be entirely based on Valve’s internal curation.You will get between 3349 and 25 wishlists (median = 378.5) when you do that. Getting featured on a sub-page is not great but better than nothing.Getting the featured spot is super important you earn between 30,3 wishlists (median = 7414.5) when you do.However, each game converted more of their traffic to wishlists than in the Summer festival.This festival was less popular than the Summer festival.If you see that is because the developer only wanted to share their data in aggregate. I am only releasing the game’s name if the developer consented to. I took a similar look at the Summer Festival you can see the results here.įor the Autumn Festival I got feedback from 40 developers (compared to data from 57 developers during the summer festival.) Note that in the charts below if I say “most popular game” I mean “most popular from the data that was given to me.” I didn’t get data from all of the games in the “featured games section.” I reached out to as many developers who appeared in the festival to see if they would share their numbers with me with the goal of understanding how the festival does in promoting your game. In October Steam hosted its second festival featuring unreleased games.
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